Speaker Spotlight: Deliver Value Sooner – An Interactive Experience on Incremental Delivery
- Mary Iqbal
- Sep 21
- 2 min read
We’re excited to announce that Chris Diller, Doug Jarnot, Gijs Valbracht, and Dan Bliss from Blue Cross Blue Shield of Minnesota will be leading an engaging break-out session at Scrum Day Madison on October 16, 2025. Their session, Deliver Value Sooner, is not your typical talk — it’s a hands-on, activity-based experience designed to help you see, feel, and practice the power of incremental delivery.
Why Incremental Delivery Matters
Incremental delivery is at the heart of Agile and Scrum. By breaking work into smaller, meaningful pieces, teams gain faster feedback, learn sooner, reduce risks, and deliver usable value more quickly. Instead of waiting months for a “big release,” incremental delivery ensures that outcomes reach users early and often.
The presenters bring a wealth of real-world experience in agile transformation and product leadership. They’ve seen firsthand how shifting from large, infrequent releases to smaller, continuous increments can transform the way organizations deliver value and manage risk.
More Than a Speech — An Immersive Session
This session is built around interactive exercises that let you experience the difference between delivering all at once and delivering incrementally. Rather than being “talked at,” you’ll be involved in activities that demonstrate the principles in action. Expect opportunities to experiment, fail safely, learn quickly, and leave with new confidence to bring incremental practices back to your teams.
As Benjamin Franklin said: “Tell me and I forget, teach me and I remember, involve me and I learn.” This is exactly the spirit of Deliver Value Sooner.
Who Should Attend
If you’re a product owner, developer, Scrum Master, project manager, or leader looking for practical ways to deliver value faster while reducing risk, this is a session you won’t want to miss. You’ll leave with actionable insights and tools to help your teams adapt, deliver, and thrive in today’s fast-changing world.



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