American Family Insurance’s Tom Kuplic to Speak at Scrum Day Madison

We’re thrilled to announce that Tom Kuplic, Senior Product Manager at American Family Insurance, will be taking the stage at Scrum Day Madison on October 16, 2025, at the Madison Marriott West.

With over 15 years of experience across startups, AI firms, and large enterprise technology teams, Tom brings a rich and pragmatic perspective to the evolving world of product management. A proud graduate of the University of Wisconsin–Madison, he has built a career at the intersection of strategy, innovation, and execution—making him a sought-after voice in Agile and product leadership circles.

From Project to Product—A Real-World Guide

In his talk titled Project to Product: How to Empower Teams, Build a Culture of Accountability, and Go From Output to Outcomes, Tom will provide an in-depth, practical look at what it really takes to make the leap from traditional project-based thinking to a product-centric mindset.

This session is not just about theory—it’s a roadmap drawn from lived experience, packed with insights and tactics for teams navigating complex, real-world environments.

What Attendees Can Expect:

1. Empowering Teams in Uncertainty

Tom will unpack how leaders can give teams the clarity and autonomy they need to thrive—even when priorities are in flux or resources are tight.

2. Building a Culture of Accountability

Learn how to foster ownership and responsibility throughout an organization, using clear product visions, measurable goals, and steady feedback loops.

3. Moving from Output to Outcomes

Tom will guide attendees in shifting success metrics from deliverables to customer value—showing how to drive meaningful results through data, iteration, and adaptability.

4. Leading Change in Challenging Environments

With empathy and realism, Tom addresses the difficulties of navigating legacy systems and organizational resistance, offering practical tools for gaining buy-in and sustaining momentum.

Why You Should Attend

Tom’s experience at American Family Insurance, a large and complex enterprise, gives him unique credibility when it comes to implementing modern product practices in environments where change isn’t easy. His session is designed for leaders, change agents, and Agile practitioners who want more than buzzwords—they want results.

If you’re ready to move beyond process for process’s sake and start delivering real value in your organization, don’t miss this chance to learn from one of the Midwest’s most grounded and insightful product leaders.