Scrum thrives in environments where teams are aligned around delivering value—not just outputs. In this insightful talk, Eric Naiburg, Chief Operating Model at Scrum.org, introduces the Agile Product Operating Model: a powerful approach to organizing Scrum Teams around products, not silos.

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Drawing on modern product management and agile principles, this model offers a structured yet flexible way to define products, clarify ownership, and align around outcomes. Eric will explain how moving from a project mindset—where success is measured by milestones—to a product mindset—where success is measured by value—can transform how organizations think, fund, and deliver.