Scrum Day Madison 2025: A Big Hit!

Scrum Day Madison 2025 was a big hit this year! This year's event brought together hundreds of Scrum practitioners, Agile leaders, and innovators for a day of learning, collaboration, and fun.

The title sponsor of this year's event was Rezoomex - AI leader and smart contracts innovator. Hosted by Rebel Scrum at the Madison Marriott West on October 16, the event embraced this year’s theme—“Small Steps to Big Value”—a reminder that continuous improvement and incremental delivery lead to powerful results.

A Day Filled with Energy and Insight

The day kicked off with a big surprise: a flash mob performance by the University of Wisconsin Band, setting the tone for an engaging and high-energy event. The morning keynote, “Improvement to the Nth Power,” delivered by Chad Beier and Jeff Bubolz, inspired attendees to amplify their impact through continuous learning and experimentation.

With three keynote speakers and multiple breakout sessions covering Scrum mastery, Product Ownership, and Agile leadership, attendees had the chance to explore practical insights from organizations such as Google and WPS Health Solutions. Sessions like “Simplify Your Scrum Board to Succeed” by Rob Jawor of Endeavor Health and “Agile Product Operating Model” by Eric Naiburg, COO of Scrum.org, were especially well-received.

Here's what people said about this year's event:

• “It’s a party—and I learn!” 

• “The lunch keynote was amazing, and the topics were great—I wish I could have attended them all!”

• "I enjoyed the keynote speakers and the opportunity to network. I also enjoyed the lunch, it was nice to have warm, delicious options!"

Grateful Thanks to Our Sponsors and Exhibitors

Scrum Day Madison would not be possible without the generous support of our sponsors and exhibitors. A huge thank-you to our title sponsor, Rezoomex, for helping make Scrum Day Madison 2025 an event to remember.

A special thank you also goes out to New Resources Consulting for their consulting and expertise in communications and Marketing support and to Beacon Hill Staffing Group for being a returning Silver Sponsor this year.

A heartfelt thank you to Beacon Technologies, Scrum.org, and Carex Consulting Group for their valued sponsorship and partnership.

Our exhibitors played a key role in enriching the event experience. Thank you to Rezoomex, New Resources Consulting, Beacon Technologies, Beacon Hill Staffing Group, Carex Consulting, The QTI Group, Flagrant, and Robert Half Solutions for showcasing their expertise and engaging with our attendees throughout the day.

Get ready for next year!

We are excited to announce that next year we’re expanding to two Scrum Day events! Join us for Scrum Day Houston on October 6, followed by our return to Scrum Day Madison on October 15. Twice the locations, twice the learning, and twice the opportunity to connect with the vibrant Scrum community! Tickets are on sale now.