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scrum day conference



Get your tickets today for Madison's exciting Scrum Day conference set to take place on September 14, 2023 at the Alliant Energy Center. Join us as we bring together a remarkable lineup of speakers, including the esteemed Dave West, CEO of, and the visionary Keith McCandless, co-developer of Liberating Structures. Delve into a diverse range of topics, from implementing Scrum in your Human Resources team to optimizing your Jira board configuration. This event promises to be an engaging exploration of cutting-edge insights, offering valuable knowledge to enhance your Scrum practices.

September 14, 2023

8:00 AM

Registration opens

8:30 AM - 9:45 AM

Morning Keynote - Liberating Structures - Keith McCandless


10:00 AM - 10:30 AM

Community of Practice: One of the Colonel's Eleven Herbs and Spices to Enterprise Transformations
Presenter:  Quincy D. Jordan, VP of Agility at Agile Thought

The Secret to Effective Backlog Refinement - Behavior-Driven Development (non-technical)
Presenter:  Chuck Suscheck, Enterprise Agile Coach

Agile Transformation is not the Goal
Presenter:  Patricia Kong, Product Owner of Enterprise Solutions and Learning Enablement

Leading without Blame.  Presenter: Diana Larsen

Topic TBD
Presenter:  Ravi Verma, Professional Co-Active Agile Coach

10:45 AM - 11:15 AM

Eliminating Inefficiencies: Streamlining Scrum Events and Processes with Atlassian
Presenters:  Amanda Pitzo and Josh Kochelek, Modus Create

Shift Your Product Backlog Management From Frantic and Stressful to Focused and Strategic
Presenters:  Chad Beier and Jeff Bubolz, Organizational Agility Advisors, Wisconsin Agility

Empowering Agile Teams: Product Definition and Self-Organization
Presenter:  Michelle Brud, Enterprise Agile Coach at WPS Health Solutions

Meet the Agile Authors: Book Signing and Author Meet-Up
Presenters:  Gunther Verheyan, Ryan Ripley, Todd Miller, Diana Larsen, Don McGreal, Keith McCandless

Unconscious Bias and Its Impact on Small Teams
Presenter:  Deborah Biddle, Founder and Chief Consultant, The People Company Consulting Group

11:30 AM - 12:00 PM

Building Trust: Strengthening the Relationship between Product Owners and Leadership
Presenter:  Mary Iqbal, Scrum Day organizer and founder of Rebel Scrum

Agile, Promega & SAP: The story of Promega’s Agile adoption
Presenter:  TBD

Agile HR: Transforming WPS Health Solutions
Presenter:  Moira Klos, Chief People Officer, WPS Health Solutions

Microscopic Agility: Leveraging Scrum for Optimal Microscope Delivery
Presenter:  Keith Thompson, President of the Madison Chapter of the Project Management Institute

Basketball, Baseball, and Agile Teams
Presenter:  Prateek Singh, Head of Learning at

12:00 PM - 12:30 PM

Lunch service begins

12:30 PM - 1:15 PM

Lunch Keynote: The Agile Personality: Selecting and Developing Individuals for Successful Agile Teams.  Presenter:  Dave West, CEO of

1:30 PM - 2:15 PM

Your Agile Transformation is a Crime Scene
Presenters:  Todd Miller and Ryan Ripley, Co-Authors of Fixing your Scrum

The 3 Vs of Product Management
Presenter:  Don McGreal, Author of "The Professional Product Owner"

The Empowerment Equation for Product Owners: Amplifying Influence and Impact
Presenter:  Avi Schneier, Principal Agile Transformation Consultant, Scrum Inc.

Dive into the Fishbowl: Interactive Agile Teamwork Q&A Session
Presenters:  Mary Iqbal, Robert Merrill,  Gunther Verheyan, Ravi and Prateek

The Art of Stopping to Start
Presenter:  TBD

2:30 PM - 3:15 PM

Value. Period.
Presenter:  Gunther Verheyen, independent Scrum Caretaker

Are you doing product management or bullshit management?
Presenter:  David Pereira

Hoover’s Inaugural Season
Presenters:  Carmen Allison and Stephen Bruer

Accelerating Growth: Peer-to-Peer Coaching for Agile Teams
Presenter:  Shawn Belling

Who’s On this Bus… And Where Are We Going Again? A team first approach to building Agile teams and work products
Steve Nackers, Director of Electronics and Connectivity, Sub-Zero

3:30 PM - 4:30 PM

Afternoon keynote - Keith McCandless - Liberating Structure



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