Marina Alex knows something most organizations haven't figured out yet,  that Agile isn't an IT thing, it's a business thing. Over 14 years, across 35 industries and 20 countries, she has coached teams and leaders who had no idea how much they needed Agile until she showed them.

That experience led her to create the SWAY framework and found SWAY Academy, where Agile Coaches learn to cross the hallway, speak the language of business, and become indispensable to the whole organization, not just the tech team.

Marina works with businesses every day. She sees the same thing every time: they need great Agile Coaches far more than they realize. She has made it her mission to replace waterfall around the world, one business at a time, by helping Agile Coaches take their practice outside of IT, speak to decision makers, and sell their value where it matters most.