The future belongs to Agile Coaches who work with the business

Marina Alex is speaking at Scrum Day Madison on October 15, 2026.

What if the future of Agile isn't in IT?

We're excited to welcome Marina Alex to Scrum Day Madison 2026 on October 15, where she'll challenge one of the biggest assumptions in the Agile community with her session, "The Future Belongs to Agile Coaches Who Work With the Business."

Over the past several years, many Agile Coaches and Scrum Masters have found themselves on the receiving end of layoffs—not because Agile no longer works, but because business leaders often struggle to see the value these roles provide. Marina's session explores how Agile professionals can change that by expanding their influence beyond software development and becoming trusted partners to leaders across Sales, Marketing, Finance, HR, and the executive team.

Drawing on more than 14 years of experience working with organizations in 35 industries across 20 countries, Marina will share practical strategies for speaking the language of business, demonstrating measurable value, and helping entire organizations become more adaptive. Attendees will leave with actionable ideas they can apply immediately to increase their impact—and their career resilience.

If you're an Agile Coach, Scrum Master, or leader looking to broaden your influence, this is a session you won't want to miss.

Join Marina Alex and an outstanding lineup of speakers at Scrum Day Madison 2026, October 15, at the Madison Marriott West.