Scrum Day Madison 2025: Small Steps to Big Value

Hear from Scrum Day host and Rebel Scrum founder Mary Iqbal on why the theme for this year's conference is Small Steps to Big Value.

Scrum Day Madison returns on October 16, 2025, bringing together Scrum practitioners, leaders, and Agile enthusiasts for a day of learning, connection, and inspiration. Organized annually by Mary Iqbal, Scrum.org Professional Scrum Trainer and founder of Rebel Scrum, the conference has earned a reputation for being customer-focused and thoughtfully designed.

This year’s theme, “Small Steps to Big Value,” highlights the power of incremental delivery, continuous improvement, and delivering value sooner—the principles that make Scrum and Agile so impactful.

What makes Scrum Day Madison stand out is its focus on attendees’ needs. Each year, Mary revisits her business model canvas, re-examines the vision, and conducts interviews with Product Owners, Scrum Masters, Developers, stakeholders, and sponsors to uncover what participants truly want from a conference. From those conversations, the theme emerges—anchored in real-world challenges and opportunities facing today’s teams.

The 2025 program promises engaging talks, a fun and interactive opening activity, and expert speakers throughout the day. With its strong alignment to the values of Scrum and Agile, Scrum Day Madison offers participants actionable insights they can take back to their teams.

Don’t miss this opportunity to connect, learn, and grow with the Scrum community.🎟️ Get your tickets today.