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Scrum Day 2023: Madison's Premier Agile Conference Celebrates the Power of Teamwork

Madison, Wisconsin - June 2, 2023 - Scrum enthusiasts and Agile practitioners from across the region will gather on September 14, 2023, for Madison's highly anticipated inaugural Scrum Day conference. The one-day event, held at the Alliant Energy Center, promises to be an immersive experience focused on the theme, "Scrum is a team sport."

Scrum, the most popular Agile framework in use today, has revolutionized how teams approach complex projects, ranging from IT product development to human resources management. Scrum Day provides an invaluable opportunity for professionals and organizations to deepen their understanding of Scrum principles and techniques, fostering continuous improvement and collaborative success.

"Scrum is a team sport," emphasizes the core message of this year's event. The framework's effectiveness lies in its ability to harness the collective intelligence and effort of the team. Scrum Day 2023 aims to remind attendees of the crucial role teamwork plays in implementing Scrum successfully and delivering outstanding results.

"The event's theme reflects the essence of Scrum," said Mary Iqbal, the event organizer. "By showcasing the power of collaboration, we aim to inspire participants to embrace the 'team sport' mentality, fostering a culture of continuous improvement and excellence within their organizations."

Scrum Day 2023 will feature an impressive lineup of renowned speakers, industry experts, and experienced Agile practitioners. Attendees can look forward to engaging keynote presentations, enlightening panel discussions, interactive workshops, and networking opportunities. The conference will provide a platform for knowledge sharing, exchanging best practices, and gaining insights into the latest trends and developments in the Agile and Scrum landscape.

To further enhance the Scrum Day experience, the conference warmly welcomes exhibitors to showcase their businesses and demonstrate support for local businesses while connecting with influential Agile leaders. As an exhibitor, your business will play a vital role in the event, with booth space located right in the main hall. Scheduled time for games and activities that encourage engagement with exhibitors will ensure that your organization remains front and center throughout the conference.

"We believe that exhibitors are a valuable part of Scrum Day, and their presence adds to the overall experience," said Iqbal. "We invite businesses to join us, connect with our attendees, and showcase their products and services to a highly influential audience."

Interested exhibitors are encouraged to visit the official conference website at to sign up and secure their booth space. Early registration is recommended as availability is limited.

Event Details:

  • Date: September 14, 2023

  • Venue: Alliant Energy Center

  • Address: 1919 Alliant Energy Center Way, Madison, WI 53713

About Scrum Day:

Scrum Day is an annual conference dedicated to the Agile methodology's Scrum framework. The event brings together Agile practitioners, industry leaders, and enthusiasts to share knowledge, exchange ideas, and promote continuous improvement. With a focus on teamwork and collaboration, Scrum Day serves as a catalyst for personal and professional growth in the Agile community.


  • Mary Iqbal

  • Event Organizer, Scrum Day 2023

  • Phone: 414-482-5562

  • Email:

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