Eric Naiburg (COO, Scrum.org) at Scrum Day Madison 2025

Hear from Eric Naiburg about his speech for Scrum Day Madison 2025:

We’re thrilled to welcome Eric Naiburg, Chief Operating Officer at Scrum.org, to Scrum Day Madison 2025. A product leader and agile advocate, Eric will share a practical path for organizations shifting from project-based delivery to true product-led value creation.

Session: Agile Product Operating Model

Title: Agile Product Operating Model

When: 1:45–2:40 PM

Where: Room GB/Mil/Lax

Scrum thrives when teams are aligned around delivering value—not just outputs. Eric’s talk introduces a structured clarify ownership, and align around measurable outcomes. You’ll learn how moving from a milestone mindset to a value mindset can transform how your organization thinks, funds, and delivers.

Why this matters now

Many organizations say they’re product-led, but still manage work like projects—optimizing for deadlines, handoffs, and utilization. That creates silos and slows down value delivery. Eric will unpack a pragmatic operating model that restores the original promise of Scrum: cross-functional teams working together to move the product forward, adapting quickly as customer needs evolve.

About Eric Naiburg

Eric is the COO at Scrum.org, responsible for marketing, support, outbound communications, the Professional Scrum Trainer programs, partnerships, and operations. He co-authored UML for Database Design and UML for Mere Mortals, and brings deep product management roots—from being product manager for the ERwin data modeling tool (Logic Works, acquired by Platinum Technologies/CA) to leadership roles at IBM and Rational Software in ALM, DevOps, Data Governance, and Agile solutions.

Get Tickets

Join us to learn how the Agile Product Operating Model can unlock faster learning, stronger collaboration, and measurable value delivery across your organization.

Grab your tickets at www.scrumday.org — and we’ll see you in Madison!