Eric Naiburg to Speak at Scrum Day Madison 2025
- Mary Iqbal
- 4 days ago
- 2 min read
Scrum Day Madison returns on October 16, 2025 at the Madison Marriott West, bringing together Scrum practitioners, leaders, and innovators for a day filled with energy, learning, and connection. Known for its great speakers, great conversations, and great community, Scrum Day Madison is the premier Agile event in Wisconsin—and this year promises to be bigger than ever.
Spotlight on Eric Naiburg
We are thrilled to announce that Eric Naiburg, Chief Operating Officer at Scrum.org, will be speaking at Scrum Day Madison. With decades of experience advancing Agile practices, Eric brings both deep expertise and real-world perspective to the stage.
Eric will deliver his talk, “Agile Product Operating Model,” which explores how Scrum thrives when teams align around value—not just outputs. He will introduce a powerful approach to organizing Scrum Teams around products rather than silos, drawing from modern product management and Agile principles. By shifting from a project mindset—measured by milestones—to a product mindset—measured by value—organizations can transform how they fund, deliver, and sustain success.
This session will give attendees actionable insights into clarifying ownership, defining products, and aligning teams around outcomes that truly matter.
What to Expect at Scrum Day Madison
Scrum Day Madison is a full-day experience designed for learning, networking, and inspiration.
✨ Three Outstanding Keynotes
Morning Keynote: Improvement to the Nth Power (Chad Beier & Jeff Bubolz)
Lunch Keynote: Returning to the Heart of Agile (Alistair Cockburn, original signer of the Agile Manifesto)
Closing Keynote: Big Show Finish with Darin Harris + prize giveaways
Break-out Sessions for Every RoleChoose from a variety of sessions tailored for Scrum Masters, Product Owners, Agile Executives, and Developers, with topics including design thinking, simplifying Jira, delivering value incrementally, and breaking silos.
Networking & Showcase Connect with companies shaping the future of work—from AI innovators to leading staffing firms—at our exhibitor showcase. It’s the perfect place to build your network and discover new opportunities.
Thanks to Our Sponsors This event is made possible by Rezoomex, New Resources Consulting, Beacon Technologies, Rebel Scrum, Scrum.org, Wisconsin Agility, Scrum Masters of the Universe, Carex Consulting, and Beacon Hill Staffing.
📅 Save the Date: October 16, 2025📍 Location: Madison Marriott West
Don’t Miss Out
With less than 60 days to go, now is the time to secure your spot at Scrum Day Madison 2025. Join Eric Naiburg and other world-class speakers for a day of learning, inspiration, and community.