Deliver Value Sooner with Incremental Delivery – Scrum Day Madison 2025
- Mary Iqbal
- Aug 11
- 3 min read
Updated: Aug 21
Why wait until everything is “done” before releasing value?
In today’s fast-moving world, the sooner teams can deliver usable outcomes, the faster they can learn, adapt, and make an impact. That’s the core idea behind incremental delivery—a game-changing approach that enables teams to break work into smaller, meaningful pieces and deliver value continuously.
At Scrum Day Madison 2025, attendees will get to experience this approach first-hand in the “Deliver Value Sooner with Incremental Delivery” workshop, led by three seasoned Agile transformation leaders from Blue Cross and Blue Shield of Minnesota.
About the Session
Through interactive exercises, this hands-on workshop will guide you through the difference between delivering everything all at once versus delivering incrementally. You’ll explore:
How to get better feedback faster
Why risk is reduced when delivering smaller increments
How Agile frameworks like Scrum put incremental delivery at the core
Practical strategies to start delivering value sooner in your own teams
You’ll leave with actionable steps you can use immediately—because in product delivery, sooner is always better than later.
Meet the Speakers
Director – Product Transformation, Blue Cross and Blue Shield of Minnesota
Chris is a Product Leader, Leadership Coach, and Agilist with experience across non-profits to Fortune 500 companies in industries like retail, healthcare, industrial, commercial, and insurance. Since beginning his career as a software developer in 2006, Chris has worn many hats—ScrumMaster, product coach, engineering manager, and product director. His constant focus has been helping teams and leaders understand their work, each other, and themselves.
Director – Product Transformation & Agile Delivery, Blue Cross and Blue Shield of Minnesota
Doug is an Agile Leader with expertise in strategy development for organizations ranging from not-for-profits to Fortune 500 enterprises. His background spans banking, financial planning, healthcare, and legal sectors. Over the last 7+ years, Doug has focused on building departments, developing leadership pipelines, and cultivating diverse, high-performing teams.
Agile Transformation Leader, Blue Cross Blue Shield of Minnesota
Gijs is an Agile Transformation leader who makes Agile values practical and engaging. With over 25 years of global experience in consulting, finance, and operations, he has led transformations in industries such as banking, wholesale, and healthcare. He’s known for integrating business, operations, and IT into high-performing product teams and aligning organizational structures with Agile values to break down silos. Passionate about helping teams thrive, Gijs brings a global perspective and a practical mindset to every transformation.
Scrum Master and Product Champion
Dan Bliss is a Scrum Master and Product champion dedicated to helping teams discover joy and create a better world by building better things in better ways. With a background in education, anthropology, coaching, management, and Agile product transformation across industries such as retail, technology, medical, HR, and data, Dan blends his diverse experience with a deep passion for improving how teams work. Originally from South Korea, Dan now calls Saint Paul, MN home, where he lives with his wife and two boys.
Why You Should Attend
Whether you’re a Scrum Master, Product Owner, Agile Coach, or team leader, this workshop will give you immediately applicable tools to:
Deliver results faster
Reduce waste and risk
Keep your team adaptable in changing environments
You’ll gain both theory and practice—and you’ll have fun while doing it.
📅 Mark Your Calendar for Scrum Day Madison 2025
October 16, 2025
Madison Marriot West
Madison, Wisconsin
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