Announcing Speaker Deanna Ballew (Chief Product Officer, Listrak) at Scrum Day Madison 2025
- Mary Iqbal
- 2 hours ago
- 2 min read
We are excited to announce that Deanna Ballew, Chief Product Officer at Listrak, will be joining us as a speaker at Scrum Day Madison 2025 on October 16, 2025, in Madison, Wisconsin.
Session: Turning Conflict into Collaboration
When: October 16, 2025
Where: Scrum Day Madison at the Madison Marriot West
“Product development is a team activity. No one person can deliver valuable solutions without their triad counterparts across engineering, design, and product. Everyone talks about collaboration, but the best collaboration comes through conflict.” – Deanna Ballew
In this talk, Deanna will explore how Scrum provides a framework for navigating conflict and how individuals can build the skills to turn conflict into a driver of stronger collaboration, better decisions, and more innovative outcomes. Rather than avoiding friction, she’ll share how to lean into it productively—transforming conflict from a challenge into a catalyst for team success.
Why This Talk Matters
Scrum thrives on transparency, inspection, and adaptation. But without healthy conflict, teams can fall into complacency, siloed decision-making, or surface-level consensus. Deanna will challenge us to reframe conflict as a powerful tool for collaboration, showing how product managers, designers, and engineers can embrace differing perspectives to ship value faster and more effectively.
About Deanna Ballew
Deanna is a seasoned product executive with deep expertise in marketing technology and innovation. As Chief Product Officer at Listrak, she drives product strategy and execution for the company’s cross-channel marketing platform, helping organizations connect with customers across email, SMS, and emerging digital channels.
Her career has been defined by her ability to revitalize product portfolios, modernize legacy systems, and lead high-performing teams. She has introduced user-centered design, strengthened data governance, and consistently delivered growth through improved customer retention and recurring revenue.
Deanna holds an MBA from the University of Wisconsin and a B.A. in Computer Science and English Writing from Loras College. Her rare blend of technical expertise and business strategy has made her a recognized leader in the marketing technology space.
Key Takeaways You’ll Gain from Deanna’s Session
Why conflict is a necessary ingredient for true collaboration
How Scrum creates structure for addressing and navigating conflict
Practical techniques to build conflict skills within cross-functional teams
How reframing conflict can unlock innovation and better product outcomes
Join us in Madison on October 16, 2025, to hear Deanna Ballew and many other inspiring agile leaders.
👉 Get your tickets now at www.scrumday.org