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Barbara Gulten

Director of Research & Strategy, Functionaire


Throughout her career, Barbara has championed user-centered design, leading the creation of award-winning experiences across diverse industries, from luxury fashion to healthcare to e-commerce platforms. With a focus on simplicity and user needs, her work has demonstrably improved critical business metrics. Barbara is a seasoned leader, with experience in building, managing, and mentoring high-performing UX teams composed of designers, researchers, and developers. 

Barbara brings a unique perspective to the stage, blending a passion for innovation and design with the human touch. She leverages insights from both quantitative and qualitative research to craft creative UX strategies that drive measurable business results.

She currently serves as the Director of Research & Strategy at Functionaire, a user experience design, research, and strategy consulting agency she co-founded in 2018. When she's not immersed in the world of UX, you might find Barbara exploring a new corner of the globe.

Customer Journey Mapping for Innovation


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